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CRAFT BURGER
Craft burger gives customers the opportunity to exercise creativity by ordering customized burgers and decorating their very own packaging.

BRANDING
Project Overview
This food chain’s goal is to transform ordinary food into a creative experience. Customers choose what they want on their burger chipotle-style; they also can unleash their own creativity by coloring on their own packaging. We created a unique brand for Craft burger by employing crayon-like texture and a colorful palette that makes for tempting merch.



